Add $100K+ in New Collections in Your First 6 Months —
Without Billing a Single Insurance Claim

SoftWave TRT is the FDA-cleared shockwave device that’s helping private
practices across America build six-figure cash-pay revenue streams with a treatment that takes
under 10 minutes per session.

See What SoftWave Could Do for Your Practice

Book a 15-minute consultation with our team. We’ll walk you through the technology, the business model, and a custom revenue projection for your market. No pressure. No obligations.

If You’re Running a Private Practice in 2026, You Already Know the Math Isn’t Working

The Insurance Squeeze

Describe how reimbursements are declining year over year. The average chiropractor now collects only 57% of what they bill. Major insurers cut rates 14–20% in 2024–2025 alone. The revenue is shrinking even when patient volume stays the same.

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The Volume Trap

Describe how the only option left is to see more patients — which burns out staff, degrades care quality, and still barely moves the needle. There’s a ceiling on how many adjustments or PT sessions you can do in a day, and the practice feels like it’s running in place.

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Technology Graveyard

Describe how they’ve seen the pitches before. The cold laser that promised miracles. The decompression table that was supposed to pay for itself. The expensive device that sat collecting dust because patients didn’t see results fast enough. They’re skeptical — and they should be.

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Competitive Threat

Describe how meanwhile, other practices are adding cash-pay services that patients are willing to pay a premium for. The ones who differentiate first win the market. The ones who wait get left behind.

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Everything You Need to Launch - Day One

SoftWave OrthoGold Device

Compact, tabletop design. 36.5 lbs. Plug in and go.

Clinical Training & Protocols

Detailed treatment protocols for 50+ conditions. Staff trained in a single session.

1-on-1 Coaching & Live Trainings

Ongoing coaching calls to optimize conversion rates, patient communication, and operations.

Marketing Toolkit

Done-for-you materials: email campaigns, social media content, video assets, patient education.

Marketing Automation & Lead Gen

Systems to attract, nurture, and convert new patient leads into booked appointments.

Patient Outcomes Tracking

DataBiologics integration to track and showcase your results.

Ongoing Support

Dedicated support team for clinical questions, troubleshooting, and growth strategy.

What If You Could Add a Service That Patients Pay Cash For Happily — Because It Actually Works?

A patented, FDA-cleared tissue regeneration technology that uses unfocused electrohydraulic shockwaves to activate the body’s own healing response at the cellular level. Not another laser. Not another gimmick.
The only device of its kind in North America, backed by over 300 published studies and used by professional sports teams, military medical centers, and thousands of private practices.

$102k

Avg. new collections in first 6 months

< 10 min

Per treatment session

0

Insurance claims to file

The Business Case: How SoftWave Pays for Itself

Step 1

Patient Flow

Average practices treat 8–10 SoftWave patients per day. Each treatment takes under 10 minutes. Sessions can be performed by trained staff

Step 2

Pricing

Sessions are priced at $150–$250 each. Full treatment protocols (6–12 sessions) are packaged at $900–$2,500 per patient. 100% cash-pay — no insurance hassles.

Step 3

Monthly Revenue

At even modest utilization, practices add $10,000–$20,000+ in monthly collections. Top performers report $20K+ monthly, with breakeven typically in 3–6 months.

Step 4

New Patient Acquisition

SoftWave attracts an entirely new patient demographic — people with chronic pain, neuropathy, and more who WANT to avoid surgery and medication.

SoftWave has been the single best addition to my practice in the last 5 years. We added over $150K in new revenue in the first 9 months, and the patients absolutely love it. It’s non-invasive, fast, and the clinical results speak for themselves.

Not All Shockwave Is Created Equal

Feature

  • Wave Type True unfocused electrohydraulic
  • Treatment Zone Broad + Deep (7cm x 12cm)
  • FDA 510(k) Cleared Yes — multiple clearances
  • Published Studies 300+
  • Anesthesia Required No
  • Treatment Time 5–10 minutes
  • Applicator Longevity 100K–500K pulses
  • Daily Maintenanc None (closed-loop system)

SoftWave TRT

  • Wave Type Focused piezoelectric
  • Treatment Zone Narrow focal point
  • FDA 510(k) Cleared Varies
  • Published Studies Limited
  • Anesthesia Required Often
  • Treatment Time 15–30 minutes
  • Applicator Longevity ~50K pulses
  • Daily Maintenanc Varies

Focused Shockwave

  • Wave Type Pressure wave
  • Treatment Zone Superficial only
  • FDA 510(k) Cleared Rarely
  • Published Studies Limited
  • Anesthesia Required No
  • Treatment Time 10–20 minutes
  • Applicator Longevity Varies
  • Daily Maintenanc Gel/cleaning
Feature SoftWave TRT Focused Shockwave Radial “Shockwave”
Wave Type True unfocused electrohydraulic Focused piezoelectric Pressure wave
Treatment Zone Broad + Deep (7cm x 12cm) Narrow focal point Superficial only
FDA 510(k) Cleared Yes — multiple clearances Varies Rarely
Published Studies 300+ Limited Limited
Anesthesia Required No Often No
Treatment Time 5–10 minutes 15–30 minutes 10–20 minutes
Applicator Longevity 100K–500K pulses ~50K pulses Varies
Daily Maintenanc None (closed-loop system) Varies Gel/cleaning

SoftWave’s patented parabolic reflector delivers broad, unfocused electrohydraulic shockwaves that
distribute energy across a larger treatment area. This allows clinicians to stimulate multiple tissues at once rather than concentrating energy on a single narrow focal point.

As a result, SoftWave TRT creates a deeper and wider therapeutic zone compared to focused devices. It
also holds multiple FDA 510(k) clearances, supporting benefits beyond pain relief, including connective tissue activation, improved blood flow, and enhanced healing responses.

Hear From Providers Who Made the Switch

Healthcare providers across the country are integrating SoftWave into their practices — improving patient outcomes while creating new cash-pay revenue streams.

Dr Matt DiDuro

Amazing!! I had pain in my right wrist for over 10 years. I got 3 treatments done over a 10 day period & I was 90% improved! Bought a device & didn’t have to treat my wrist for more than a year later. I could have treated it weekly or monthly, but didn’t have to.

Itsabove Web Solutions LLC

Great device, my doctor just added this technology to his practice. So glad he did! Did wonders for my shoulder injury keeping me from avoiding surgery!

Douglas Studenic

Great company & staff with a non-invasive product that legitimately repairs and regrows degenerated areas. Lithotripsy should be considered before surgery and/or in place of medication.

FAQ’s

How much does the device cost?

Investment details are covered during your personalized consultation. What we can share now: SoftWave providers average $102K in new collections in their first 6 months, and most practices break even in 3–6 months. We’ll walk you through the exact numbers for your market during the demo.

Is this covered by insurance?

SoftWave is a cash-pay service — which is actually the point. No insurance billing means no claim denials, no 90-day wait for reimbursement, and no audits. You collect payment at time of service. Patients are willing to pay because the results speak for themselves.

What makes this different from the shockwave devices I’ve already seen?

SoftWave is the only unfocused electrohydraulic ESWT in North America. Unlike
focused or radial devices, our patented parabolic reflector delivers true shockwaves across
a broad, deep therapeutic zone — reaching more tissue per treatment with greater comfort and
faster sessions. Backed by 300+ published studies and FDA 510(k) cleared for multiple
indications.

What if it doesn’t work for my practice?

Every market is different, which is why we start with a personalized consultation to assess your practice, your patient demographics, and your revenue goals.
We’ll give you honest projections based on data from thousands of practices. We only move
forward if the numbers work for you.

My staff doesn’t have time to learn another technology

Training takes a single session. The device is designed to be operated by any clinical team member — assistants, massage therapists, techs — not just the doctor. And treatments take under 10 minutes, so it fits into your existing schedule without disruption.

How long before I see results?

Most practices start generating revenue in their first week after training. The average provider crosses $100K in new collections within 6 months. The combination of high per-session pricing, short treatment times, and strong patient demand means the ramp-up is
fast.